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MEET GOLDIE

"If we all liked the same things, it’d be a sad, sad world." 

GOLDIE

Goldie & Co. Skin Medicine was created to celebrate not only Goldie’s strong spirit but also the spirit of those we are honored to touch through our practice.

Goldie was a daughter, sister, mother, aunt, grandmother, great-grandmother, great-great-grandmother, and friend. She was a safe place. Depending on the needs of the day, she could be silent, gossip, banter, a hot cup of Folgers coffee, or a guaranteed episode of Days of Our Lives. She was independent, feisty, generous, and welcoming. She wasn’t perfect, but knowing her was loving her. One thing everyone could agree on was that Goldie lived her life on her own terms; there was no telling her what to do. 

In true Goldie fashion, Goldie & Co. is dedicated to embracing your individuality. Our mission is to highlight the best version of YOU by promoting long-term, sustainable skin health by correcting and repairing skin cells. We believe in building lasting relationships in an intimate setting, which fosters the most beneficial and transformational results.

 

Have you ever noticed that improving one area of your life tends to have a domino effect? Prioritizing self-care is transformative both inside and out. We believe that beauty is a feeling that can change how you interact with your surroundings. By creating gradual changes that enhance your self-esteem, you'll be better prepared to thrive physically, mentally, professionally, socially, sexually, and spiritually. 

Life is too short for anything less.
 

THE DESIGN

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When I finally decided to pull the trigger and chase that dream, I enlisted the help of photographer and entrepreneur Shannon Lea Rock. Shannon’s creative brain was triggered not only by the "kitchy color retro vibes" as she would say, but also by Goldie’s passion for birds. Shannon, together with Jhalainna Castaneda and Primitivo Betancourt, used their talents to turn a plain empty outdated space in downtown Lodi, into a dollhouse with midcentury modern, retro, art deco and grandma chic elements. The moment you walk into Goldie & Co. patients are greeted by the perfect hues of pink and coral. The first injection suite is inspired by the essence of a hummingbird, donning deep purple, lilac and turquoise. The second treatment suite is inspired by a parrot. It is a perfect combination of moody greens and coral, provoking a miami vibe style of tropical dreams. The third treatment room was inspired by a canary, it is yellow and happy and awakens all the senses. The bathroom’s wallpaper adorns a whimsical wallpaper named “Cold Hands” mimicking that of a surgeon, as an ode to the facial rejuvenation services provided in the space.

While the beauty of my Goldie space was being created, so was the brand as a whole. Shannon brought on her graphic design guru, Alex Sanchez, and together the Goldie brand came to life. From the brand guidelines, to the logo, to the photography, and website.... This is GOLDIE.

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hours
(By Appointment Only)

Monday & Wednesday 9am - 5pm

Tuesday & Thursday 11am - 7pm
Friday 8:30am - 12:30pm
Saturday 8am - 2pm
Sunday Closed

Let’s Tox about it

Founded by Brittany Gail Luiz, MSN, FNP-C

Email: info@goldieandcoskinmedicine.com

Phone: 1-209-867-7101

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